Even from Rome I watched the Superbowl (until the third quarter when I went home because it was like 3 am Rome time). HOORAY, SAINTS! Unfortunately for me, ESPN was playing. So, I did not get to benefit from the commercials. Even as non-controversial as they ended up, it would have been nice to see them airing in real time.
However, upon researching some of the commercials via YouTube, I smiled to discover THREE pro-life ads: Tim Tebow, Dove and Google.
In regards to the Tebow ad, everyone recognizes how absurd Terry O’Neil, president of the National Organization for Women, sounds saying, “I am blown away at the celebration of the violence against women in it. That’s what comes across to me even more strongly than the anti-abortion message. I myself am a survivor of domestic violence, and I don’t find it charming. I think CBS should be ashamed of itself.” Focus on the Family had a quiet but appropriate approach; O’Neil needs a better complaint.
In regards to the Dove commercial, it’s simultaneously splendid and strange that a soap company recognizes at what stage life begins—conception!—when our own President cannot.
And, lastly, in regards to the Google ad, I am unashamed to admit that this ad tapped into my most girly of emotions, leaving me looking up tickets to Paris and thinking: that’s too cute!!
But, maybe there is something else there that makes the ad so appealing? As Operation Rescue’s Troy Newman writes in a post explaining the ad’s pro-life nature, “the Google ad is borne of a society that is tired of pushing the morality envelope… Boys and girls will fall in love, get married, and have a baby, which is the way God designed it.”
He is entirely correct; the Google ad subtly points to a natural order, something modernity loves ignoring and rearranging. Don’t misunderstand, it isn’t that marriage and babies are the only way to live out one’s calling, just that such familial service is the normal vocation. The connection of marriage yielding families, specifically families with babies, was phenomenally subtle in the ad, but infinitely strong.
Now, I feel like I should Google something in honor of their stellar ad.
& if yr still interested...
to read Catherine's related post about the Tebow ad, click here.
to read Jill Stanek's related post about the Dove & Google ads, click here.
to read Bryan Kemper's related post about the commercials and feminist backlash, click here.
